Two series of 10 x 24 mins, 100+ short form clips, accompanying DVD, website and app
The Raising Children content has been made by Raising Children Media Ltd – a separate company to Homegrown TV. It was also set up by Jude Dobson (Homegrown producer) with the express purpose of putting this particular project together with Govt, NGO and philanthropic partners.
The collective vision was to work together to make a comprehensive audio-visual multi-platform resource for parents and providers alike on what it takes to raise a child – the need to know / everyday stuff to navigate, with solid research behind the advice, and content checked by an Advisory Board.
The content (10 x half hours) originally played on TVNZ 7 in 2011, covering the under-fives and also played in overseas markets like Asia, Hong Kong, Middle East, Netherlands, Russia, Seychelles and USA. A free DVD was also sent out to every first time parent via their Well Child / Tamariki Ora provider for the following three years.
By 2015, with more funding the existing library was completely overhauled and re-versioned, and had more content added to become a series of 20 half hour episodes in 2015 covering newborn to age ten. It played at 4 and 8pm on TVNZ Heartland. 100+ clips were loaded on a new website and app and a free DVD again rolled out to first time parents for whom data was a roadblock to watching.
The digital life of this project continues to be extended with the help of Government, NGO and philanthropic partners. The shared goal is to get quality information to parents in either long form or bite sized chunks, and on whatever platform is convenient to them. Content areas vary from sleeping and eating, health and well-being and early learning, to family food ideas, being active, general developmental information, and parenting challenges of the age. The on-screen experts are all highly regarded professionals and twenty well known New Zealanders also share their parenting journey with their own families.
Check it out at: www.raisingchildren.org.nz