Jude, The Producer
After pitching her first show to TVNZ in early 2002, having it commissioned, and setting up a production company to make it, Jude the producer was ‘official’.
For all productions Jude has also sourced all funding, and been responsible for taking the initial ‘what if’ notion from a good idea to reality, supervising the myriad of things that need to happen along the way.
The producer hat has often been interchanged with interviewer, presenter, narrator, researcher, writer, production manager, edit suite production assistant, digitiser, writer, contract negotiator and translator of legalese.
Her core driver has often been social enterprise focussed, and as such Jude made it a goal to work with Government and NGOs to get their messages to families through audio visual means. Jude set up a second company Raising Children Media Ltd in 2010 to specifically take on these challenges. www.raisingchildren.org.nz holds that content, which she is the producer of. Homegrown remains in place as a vehicle for her other work, which includes writing, commercial communication, social media work and video production.
Jude is a collaborator – much more can be done as a group than as one. Collaboration is key, along with communication. That might be with stakeholders, or on camera talent – be it celebrities, academic experts, or everyday families.
And finally, any producer needs a passion. For Jude it is to get well researched info into the hands of the audience who need to know about it, in a medium and language, and on a platform they understand and want to engage with. It has to ideally also do more than just be entertaining and educative – it needs to change behaviour. Content that moves you to ‘do’ something in your own life from what you’ve learned through watching someone else’s. That remains the goal.